Introduction To PPC - What Is PPC & How It Works?

 What Is PPC?


PPC stands for pay-per-click, is an online advertising model in which advertisers pay a fee each time their ad is clicked.  It’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Advertiser bids on the basis of the value of a click relation to the keywords, platforms, and majority targeted audience.


PPC is all about relevance, and search engine is the most popular form of PPC. Every time an ad is clicked and sends visitors to the website or on the landing page, some cost has to be paid to the host for the ad. Advertisers have the ability to show ads relevantly when the search occurred for your brand or product. PPC is mainly for buying website visits, ending up at signing up, or a sale.


Main platforms for PPC

1. Google Ads:


Google ads is the largest pay-per-click platform established in October 2000. Conducting PPC marketing through google ads is valuable because it is the most popular search engine with a massive amount of traffic that delivers the number of clicks and impressions to your ad. Companies that are google certified are on a top priority. Most people are investing their money in Google ads or AdWords management companies or agencies.

2. Microsoft Advertising:


Microsoft advertising is similar to google ads. It is a pay-per-click platform showing ads on Microsoft and yahoo. Microsoft advertising is basically known as keyword advertising. After 2017 bing is the popular platform of PPC as most audience searches from Bing Network. With the involvement of Bing, companies with bing ads management are highly recommended to enroll in SEO, PPC services. 




How Does PPC Work?


In pay per click, every time an auction takes place to spot an ad on SERP results on relevant keywords. It is an automatic process followed by major search engines to determine the relevance of the ad that appears on search engine result pages. At the time of the auction, advertisers bid on the keyword that is relevant to their business product or brand. These will be the searches they want to appear for.


Use keyword research tools for getting the right keyword with volume and the particular cost of the keyword and competition. After that advertisers decide the platform like Google ads and determine the audiences and cost. The ads that win the auction then appear on the search engine results page, the advertiser has to pay some cost. Set the bids for how high up in the ad section of the search results in their ad will show. Apart from bid price, the advertising platform also looks at factors such as quality score and adds extensions to determine which ad is suited for the highest position.


Lastly, if a user searches a query there are different algorithms that will give a search query on the basis of such calculations, and then on that note, your ad will be displayed and if clicked the advertiser has to pay some portion of the amount. 





Conclusion:


To ensure the success of their PPC campaigns, businesses must find the perfect balance of cost and visibility to ensure maximum results from the campaign. To ensure that each advertising dollar is used effectively, create a unique campaign for your business, depending on professional handlers. We, KlickTheorem are a google advertising agency for one simple reason- We get results. Being a paid search advertising agency, optimal ROI on Google ads is our thing. 
Location: Ahmedabad, Gujarat, India

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